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In this section we will advise on what we believe are the top 10 tips for operating a successful website.

These 'tips' can actually be viewed as objectives and they can ultimately improve how your website performs for your company and how useful your website is for your customers.

We wont explain the exact ways to achieve each objective, but we can help you implement changes to successfully achieve them. Just contact us.

There are hundreds of 'top 10 tips' for websites around the internet, you can find them with a simple Google search.

We believe that the top 10 tips are as follows:

  1. Search engine optimisation: Making sure that your website achieves maximum visibility by the major search engines. There are many techniques that you can use to ensure your site works well, they generally implement best practice techniques and will make your website much more user friendly. There's no need to implement so called 'Black Hat' techniques, as the Search engines are getting super complex, and will exclude you if you do try and employ techniques devised to artificially inflate your ranking.
  2. Site design: This refers to usability and the ease with which your customers can use your site and get to the information that they need and how easy it is for them to get around your website in general. A good look and feel is essential, but overcomplicating the site or not providing essential tools that customers need is an easy way to reduce the number of visitors that you get,which will clearly reduce the number of potential purchase convertions you make.
  3. Product range: You need to present your product range in its entirety in a clear manner, with as much information as possible to make your customers confident that they want to purchase that particular item. They need to get to your products in as simple a manner as possible. I.e. as few clicks as possible.
  4. Invite feedback: It is likely that your customers will use your website more than you, ask them what they think, what needs changing and what they think is good.
  5. Consistency: Your customers expect things to be a certain way. If you try and buck the trend and do something in total contravention of the norm, you might find your visitor numbers reduce.
  6. Currency: Ensure your site is up to date, don't present out of date information. That just doesn't look good.
  7. Site review: Frequently review the site and make sure it all works and make sure that there's nothing present on your website that will put your customers off and make them look elsewhere.
  8. Marketing: Make sure that you market your website in all your distributed literature and wherever is applicable to your business. Also, don't over use your website for marketing your products by using your pages as 'real estate' and over using the various advertising components and techniques available across your pages.
  9. Relevancy: Generally your customers will visit your site with something specific in mind. Hijaking them with irrelevant information will soon make them look elsewhere.
  10. Customer support: Make sure that your customers can find helpful advice or ultimately a way to contact you if things aren't clear.

Ultimately, you can decide to take advantage of these recommendations, or choose which you think is relevant to you. We can help you do that if you need. Just contact us.